Future Crunch is an Australian organization that promotes “intelligent optimism” by sharing stories of progress in science, technology, and society. Through talks, storytelling, and a popular newsletter with 50,000+ subscribers, they highlight real solutions to global challenges like climate change and inequality. Their goal is to replace fear with hope: using facts, purpose, and human-centered values.
Client
Future Crunch
Services
Content creation Video editing Event presentation visuals
Industries
Nonprofit
Engagement
Embed team
Date
2019-2021
The Challenge
When Future Crunch hired Ricas, they had an established voice in written and spoken formats such as newsletters and live talks, but they lacked a strong visual presence to complement their messaging on social media. This gap limited their ability to connect with a broader audience and amplify their mission.
This struggle became especially important during the pandemic, when Future Crunch’s mission of optimism was more critical than ever. The team struggled with how to frame uplifting stories during a time of global uncertainty and fear.
The Solution
Through an embedded team approach, a Ricas video-editing specialist began producing multiple weekly video pieces for Future Crunch, highlighting timely good news stories from around the world. When COVID hit, we quickly pivoted to compiling uplifting news within defined timeframes, ensuring a proactive approach and rapid turnaround.
Our partnership expanded to include video materials for keynote presentations and virtual events—ranging from editing and repurposing segments to creating event visuals and adding accessibility features to ensure inclusivity across platforms.
Throughout the collaboration, we worked closely with Future Crunch’s founders and marketing team in Melbourne. Despite time zone differences, our consistent delivery of high-quality content with quick turnarounds made the partnership both seamless and dependable.
The Result
Scaled Video Output: Produced over 65 short-form videos (averaging 63 likes per post) and 10+ long-form videos for Future Crunch’s social media channels and keynote presentations, giving their ideas a consistent visual presence.
Seamless Event Support: Our visual contributions to their keynote presentations and virtual events added depth and professionalism to their storytelling, elevating audience experiences.
Strengthened Global Collaboration: The partnership demonstrated the potential for effective cross-border teamwork, with Ricas Collective becoming a trusted extension of Future Crunch’s team.
"We worked with Florencia from Ricas and she did a fantastic job on our video editing project. She has a great eye for content, and was able to work independently and take initiative while still retaining good communications channels. Her work is already making a big difference for our social media platforms, I couldn't be happier."
— Angus Hervey, Founder @ Future Crunch