The Collective
Ricas is tight-knit team of marketing professionals with experience in B2B, tech, and creative industries, working as a collective to help brands launch and scale.
Our model is lean but powerful: each project is led by our founders, and supported by a network of handpicked strategists and creatives.
Managing Director
Virginia Rivedieu
With a decade of experience helping SMEs and startups grow, Vir combines marketing and go-to-market strategy to launch brands, scale businesses, and turn their strengths into superpowers.
Follow on LinkedIn
Creative Director
Santiago Caffera
Passionate about capturing a brand’s essence and translating it into a clear, compelling visual language. He shapes and oversees the visual output of the studio: branding, animation, web design, social media, you name it.
Follow on LinkedIn
Director of Operations
Florencia Papa
A generalist at heart. "Founder" is her favorite role because it blends big-picture marketing strategy, creative work like content creation, and the operations that keep the whole thing running.
Follow on LinkedIn
Social Media Manager
Clara Esponda
She designs and runs digital strategies that help businesses grow with creativity and precision. Practical and adaptable, she works with heart and speed, backing clients at every step and celebrating their wins as her own.
Follow on LinkedIn
Technology Manager
Facundo Alcarraz
Full-stack developer with an artist’s eye, and the most sociable person in any room. He creates tech that works as beautifully as it looks. Always uncovering problems worth solving and turning ideas into lasting solutions.
Follow on LinkedIn
What we stand for
These are the principles that guide how we work and show up for our clients.
