ABOUT US

The Collective

Ricas is a collective of senior marketing professionals who work with consultants, studios, and expertise-led businesses to turn what they do into clear positioning and sustainable growth.

Our model is intentionally lean. Every engagement is shaped and led by the founders, and supported by a trusted network of specialists brought in based on the actual needs of the work.

Co-Founder

Virginia Rivedieu

With a decade of experience helping SMEs and startups grow, Vir combines marketing and go-to-market strategy to launch brands, scale businesses, and turn their strengths into superpowers.

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Co-Founder & Creative Director

Santiago Caffera

Passionate about capturing a brand’s essence and translating it into a clear, compelling visual language. He shapes and oversees the visual output of the studio: branding, animation, web design, social media, you name it.

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Co-Founder

Florencia Papa

A generalist at heart. "Founder" is her favorite role because it blends big-picture marketing strategy, creative work like content creation, and the operations that keep the whole thing running.

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Social Media Manager

Clara Esponda

She designs and runs digital strategies that help businesses grow with creativity and precision. Practical and adaptable, she works with heart and speed, backing clients at every step and celebrating their wins as her own.

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Technology Manager

Facundo Alcarraz

Full-stack developer with an artist’s eye, and the most sociable person in any room. He creates tech that works as beautifully as it looks. Always uncovering problems worth solving and turning ideas into lasting solutions.

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OUR VALUES

What we stand for

These values guide how we make decisions about strategy, scope, and how we work with clients.

Intentional use of AI

AI helps us move faster and reduce unnecessary effort, but it doesn’t replace thinking. We use it to support human judgment, not to produce volume for its own sake.

Intentional use of AI

AI helps us move faster and reduce unnecessary effort, but it doesn’t replace thinking. We use it to support human judgment, not to produce volume for its own sake.

Intentional use of AI

AI helps us move faster and reduce unnecessary effort, but it doesn’t replace thinking. We use it to support human judgment, not to produce volume for its own sake.

Judgment over playbooks

There’s no universal formula for growth. We don’t apply trends or tactics by default. We assess context, constraints, and goals before deciding what’s worth doing and what isn’t.

Judgment over playbooks

There’s no universal formula for growth. We don’t apply trends or tactics by default. We assess context, constraints, and goals before deciding what’s worth doing and what isn’t.

Judgment over playbooks

There’s no universal formula for growth. We don’t apply trends or tactics by default. We assess context, constraints, and goals before deciding what’s worth doing and what isn’t.

Strategy that carries through execution

We don’t separate thinking from doing. Positioning, content, channels, and business development need to reinforce each other, otherwise momentum breaks.

Strategy that carries through execution

We don’t separate thinking from doing. Positioning, content, channels, and business development need to reinforce each other, otherwise momentum breaks.

Strategy that carries through execution

We don’t separate thinking from doing. Positioning, content, channels, and business development need to reinforce each other, otherwise momentum breaks.

Focus is a growth lever

Doing fewer things well compounds. We help clients prioritize hard, cut back when needed, and invest time where it actually makes a difference.

Focus is a growth lever

Doing fewer things well compounds. We help clients prioritize hard, cut back when needed, and invest time where it actually makes a difference.

Focus is a growth lever

Doing fewer things well compounds. We help clients prioritize hard, cut back when needed, and invest time where it actually makes a difference.

Relevance beats novelty

We pay attention to culture, trends, and shifts in how people consume information, but relevance and credibility matter more than being everywhere or doing what’s fashionable.

Relevance beats novelty

We pay attention to culture, trends, and shifts in how people consume information, but relevance and credibility matter more than being everywhere or doing what’s fashionable.

Relevance beats novelty

We pay attention to culture, trends, and shifts in how people consume information, but relevance and credibility matter more than being everywhere or doing what’s fashionable.

Built lean, by design

Our collective structure lets us adapt to different realities without losing coherence. Teams are assembled based on the work at hand, with founder-level oversight throughout.

Built lean, by design

Our collective structure lets us adapt to different realities without losing coherence. Teams are assembled based on the work at hand, with founder-level oversight throughout.

Built lean, by design

Our collective structure lets us adapt to different realities without losing coherence. Teams are assembled based on the work at hand, with founder-level oversight throughout.

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